About

Joe Hart, CPA, CFP® is the Founder and Lead Advisor of Hart Wealth Management.

Joe Hart, CPA, CFP® is the Founder and Lead Advisor of Hart Wealth Management.

Joe earned degrees in Accounting and Finance from the University of Iowa and has been a Certified Public Accountant (CPA) since 2010 and a CERTIFIED FINANCIAL PLANNER™ professional (CFP®) since 2020. These credentials reflect both his technical expertise and fiduciary duty when working with clients.

Before founding Hart Wealth Management, Joe began his career at a leading public accounting firm, where he worked as an auditor serving small & mid-sized businesses. In this role, he gained experience analyzing financial statements and advising clients on operational accounting practices. In 2018, he transitioned into a financial advisory role at a wealth management firm. As an advisor he combines his accounting background with a passion for helping clients simplify complex issues and make smart financial decisions.

Joe and his wife, Lyssa, have been married since 2012 and live in West Des Moines with their three boys—Parker, Chase, and Ford.

FAQs

Here are some common questions we receive from clients regarding our services and support.

What makes Hart Wealth Management a fee-only fiduciary financial advisor?

Hart Wealth Management is a fee-only Registered Investment Adviser (RIA). We never receive commissions, compensation from product providers, or third-party incentives. Asa fiduciary, we are legally required to put your interests first, avoid conflicts of interest, and provide transparent, objective advice.

How does working with a CPA and CFP® improve my financial planning experience?

This dual expertise allows integration of advanced tax strategy, comprehensive planning, and evidence-based investment management into a single advisory relationship.

What types of clients do you serve?

We serve individuals and families seeking long-term, relationship-based planning. Many clients are working professionals, high-income households, retirees, and business owners who value ongoing guidance, proactive tax planning, and a trusted long-term advisory partnership.

 What financial services do you provide?

Hart Wealth Management provides comprehensive, personalized wealth management built around:

Financial Planning & Investment Management
CFP®-aligned financial planning covering retirement, cash flow, education funding, risk management, and disciplined portfolio management. Your plan adapts as your life evolves. 

Tax Planning & Preparation
One of our key differentiators: As licensed CPAs, we integrate proactive tax strategies that align with your investments and financial plan. We implement these strategies through professional tax return preparation, so you keep more of what you earn. 

Estate & Legacy Planning
Coordinated strategies to review wills, trusts, and wealth transfer plans, ensuring your family and legacy are protected while minimizing unnecessary taxes.

How do you design a personalized investment strategy?

We build portfolios using globally diversified, low-cost ETFs aligned to your long-term goals and risk tolerance, focusing on disciplined asset allocation, tax efficiency, rebalancing, and maintaining a long-term perspective.

What is tax-efficient investing and how do you help clients reduce taxes?

Tax-efficient investing minimizes unnecessary tax drag. Client portfolios incorporate asset location strategies, tax-loss harvesting, Roth conversion analysis, capital gains planning and withdrawal sequencing optimization.

Do you work with self-employed individuals and business owners?

Yes. We help evaluate entity structure, analyze S-Corp vs. Schedule C, optimize QBI deductions, establish retirement plans, and design tax-aware long-term strategies for personal and business finances.

What is Hart Wealth Management's process for new clients?

The onboarding process for new clients is thorough, designed to develop your plan around you and your goals. 

Discovery & Consultation
We start with a complimentary meeting (in-person or virtual) to learn what matters most to you, understand your goals, and determine if we're a good mutual fit. 

Plan & Development
We analyze your financial situation and build a personalized financial strategy aligned with your objectives, covering investments, taxes, retirement, estate planning, and your unique circumstances. 

Implementation & Ongoing Guidance
We implement your recommended plan, monitor progress, adapt as life changes, and provide proactive support year after year through regular reviews and proactive communication. This approach ensures your plan evolves with you, providing clarity and confidence at every stage of your financial journey.

Can I meet virtually?

Absolutely! We offer virtual meetings to accommodate your schedule and preferences. Our team is equipped to provide the same level of service online as we do in person. Just let us know your preference when scheduling.

How do I get started with Hart Wealth Management?

You can schedule an introductory meeting using the contact form to discuss your goals and how we can best support you.

Connect With Hart Wealth Management

Ready to take the next step towards your financial future? Reach out to us today to schedule a consultation and explore how our tailored services can empower your financial decisions.